In September, Rihanna gently confirmed that she was planning on launching a beauty line, making all other makeup irrelevant. Today, according to WWD, LVMH confirmed that it has landed a deal with the queen and that Fenty Beauty by Rihanna will be in our lives by the fall of 2017.
Though details are still scarce, David Suliteanu, the CEO of Kendo, the division of LVMH that inked the deal, is excited about what's to come: "Fenty Beauty by Rihanna is a beauty rocket ship that will appeal to a huge and diverse global audience. We're aiming for the stars." Aim away, my friend.
Though the fall of 2017 seems like forever from now, we all know it'll be worth the wait. Let the countdown begin.