Between announcing a new single, a tour, and an athletic line -- not to mention, hopefully prepping a new album -- it’s easy to forget that Beyoncé has another budding business venture up her sleeve: her own music label with an already-thriving roster of talent. One of her first signees to Parkwood Entertainment was sister duo Chloe x Halle, whose YouTube cover of “Pretty Hurts” captured the attention of Queen B herself and skyrocketed them into viral superstardom.
Now, the teenage Bailey sisters have released their first single and music video for “Drop,” a certifiable jam with haunting verses, booming bass, and even a dose of swagged-out rap. The stylish clip was shot on the same California ranch where Django Unchained was filmed, and features footage of rolling green hills, Chloe and Halle’s entangled hair, some delicate choreography, and, most importantly, a cute horse.
Chloe, 18, and Halle, 16, recently opened for Michelle Obama’s keynote at South by Southwest, and even appeared on the FLOTUS-sanctioned charity single “This is for My Girls,” along with Kelly Clarkson, Missy Elliott, and Zendaya.
Beyoncé recently told Elle magazine about her roster of talent under Parkwood Entertainment, saying, “It’s exciting, but having the power to make every final decision and being accountable for them is definitely a burden and a blessing. To me, power is making things happen without asking for permission. It’s affecting the way people perceive themselves and the world around them. It’s making people stand up with pride.”
She continued, “I want to take all my resources and give these artists the support of the best, to nurture them and allow they to be who they really are.”
And with the sheer force of Beyoncé behind them, it’s safe to assume Chloe x Halle are destined to be stars in no time.