Well, we finally know what is next in Kylie Jenner's cosmetics empire. It's not a contour kit. It has nothing to do with eyebrows. She's sticking with lip products but expanding her texture options — glosses are joining the fam.
Oh, and she announced the news with an epic three-minute trailer. How else, y'know?
The video, directed by Colin Tilley — who also directed Kendrick Lamar's "Alright" and Nicki Minaj's "Anaconda" videos, BTW — features crime, cash, a convertible, and really shiny lips.
We'll know more when they drop tomorrow (April Fools' Day, just sayin'), but you better start preparing your mind and body now if you want to get your hands on a tube.