Instagram users have been in full-fledged freakout mode recently, following the app’s announcement that it’s switching from chronological timelines to algorithmic ones. But that isn’t the only major makeover coming to the ‘Gram -- the way you share videos is about to drastically change as well.
In a move that may get users back in its good graces, Instagram announced on Tuesday that videos can now be up to a full minute long. That’s up from the 15-second limit that the app’s had in place since the video feature was introduced in June 2013. Instagram had previously let advertisers extend their videos to 60 seconds, but now everyone’s getting the same privilege.
In a blog post announcing the news, Instagram pointed out that in the last six months, the time people spent watching video increased by more than 40 percent. The company said the new feature will be available to some users as of Tuesday and will be rolling out to all Instagrammers in the coming months.
Besides extending its video length, the app is also giving iOS users the ability to make videos out of multiple clips from their camera rolls. This eliminates the need to stitch clips together in outside apps, and now lets users easily make the edits inside Instagram.
The company blog post also indicated that these changes were just “one step of many you’ll see this year,” so it looks like even more improvements are on the way. The only question is, will Instagrammers be along for the ride, or are all the changes too much to handle?