Since the release of The Life of Pablo last month, the only way to hear the new Kanye West album has been by streaming it on Tidal. That means no iTunes, Apple Music, Spotify, hard copy at Best Buy -- anything that's not Tidal. As such, the service has cornered the market on all (non-illegal) listens of Yeezy's album, and the streams that it's reporting are staggering.
Though the company didn't immediately provide information about TLOP streams, now, six weeks after its release, it is: According to Billboard, Tidal is reporting that TLOP was streamed 250 million times in its first 10 days. As a point of reference, Spotify -- which boasts 30 million paying subscribers, as compared to Tidal's three million -- reported that their top streamed album of all of 2015 was The Weeknd's Beauty Behind the Madness, with 60 million over the course of the year.
There's no clarity on what counts as a TLOP stream -- is it when the album gets played in full? Just a song? A certain number of songs? Regardless, though, that's a very big number.
Though TLOP is still only available on Tidal in its entirety, "Famous," featuring Rihanna and Swizz Beatz, was recently released on other platforms.
Tomorrow, by the way, is the one-year anniversary of the much-discussed Tidal launch event, which helped launch the service in the U.S. and brought Kanye together with fellow co-owners like Jay Z, Madonna, Nicki Minaj, Rihanna, and more.