'X-Men: Days of Future Past' Already Trying to Go Viral

The movie may not be set for release for nearly another year yet, but hell if those mutants ain't trying to go viral already.

On the one hand, this "X-Men: Days of Future Past" viral campaign vid isn't doing much to stave off those inevitable "Terminator" plot comparisons — c'mon, time travel and evil robots made by a giant, super-powerful corporation? Too easy. But on the other, the faux commercial is intriguing enough, and coupled with the little Trask Industries website 20th Century Fox launched for the film around Comic-Con, a few nit-pitcky plot details are discernible about this big Sentinel program everybody's been going on about.

First, consider the Trask Industries company message presented here beneath all the beach-romping visuals: "What have you been doing for the past 50 years? Do you feel safer? More secure? Because we've spent the last 50 years ensuring your peace of mind. At Trask Industries, we know there's nothing more precious, nothing worth fighting for more than your future. Our future. Here's to the next 50 years. At Trask Industries, we're solving tomorrow's problems today."

It's no accident that "50 years" gets mentioned three freakin' times, so we headed over to Trask-Industries.com, as the red-eyed robot beckons near the end there, to find some further information about what this Trask Industries has supposedly been up to in this "X-Men: First Class" sequel story.

For starters, here's Peter Dinklage as the company's namesake, Bolivar Trask, fiddling with his precious microscope in some '70s garb...

Peter Dinklage as Bolivar Trask, the creator of the Sentinels in X-Men: Days of Future Past

... and then there's also a whole thing about how the oh-so-scary X-Gene causes the dangerous kinda powers like these ones (which some of our favorite mutant friends obviously boast).

Trask Industries Website

More importantly there are three dates of mutanty significance on their little timeline of genetic research-related events, and, you guessed it, they span almost 50 years.

  • 1971: Trask Industries unveils the Sentinel Program
  • 2013: Trask Laboratories unveils groundbreaking ability to create a hybrid gene with mutant DNA
  • 2020: Trask Industries announces Sentinel Mark X Program

Based on all of these new goodies, we're guessing the "Future" part of the film's title relates to this 2020 date when all these Mark X Sentinels start butchering humanity, and the "Past" part brings us back to '71 when all this mutant-hunting first began on a corporate scale.


"X-Men: Days of Future Past" hits theaters on May 23, 2014.