[caption id="attachment_172754" align="alignleft" width="300"] Universal[/caption]
This is going to come as a surprise to nobody, but it turns out that being rich can be really cool. Case in point: According to The Hollywood Reporter, Prima Cinema is selling a super on-demand service that streams new releases the same day they arrive in theaters.
And you only need $35,000 and a home theater in order to get started.
Here's how the service works: Prima Cinema, which is backed in part by Universal Studios, comes to your home theater to make sure it's up to snuff and doesn't seat more than 25 people. Assuming your theater passes muster, they then install a high tech streaming device that can safely download new releases from select studio without any threat of piracy thanks to the fact that it uses a "remote biometric fingerprint reader that allows only the subscriber to access the box." Which honestly we thought only James Bond had access to.
Once all of that is set up, you can then download new releases from select studios (such as Universal, naturally) on the same day they arrive in theaters, including today's big 3-D re-release "Jurassic Park" and Tom Cruise's upcoming sci-fi epic "Oblivion." The cost of the download? A cool $500 per film.
Which sounds crazy until you realize that's about how much a large popcorn costs at most theaters these days. And honestly, it's a drop in the bucket for the service's target audience, which includes "sports franchise owners, top Hollywood power brokers, talent and members of the financial community." In other words, the kind of people who own miniature giraffes.
"Prima is what private jets are to aviation," Prima CEO Jason Pang said. "This is not Netflix. This is an event."
An event maybe you'll invite us to someday?