The Missing 'Jack Reacher' Explosion and 7 Other Trailer Baits and Switches

[caption id="attachment_135648" align="alignleft" width="300"]Tom Cruise in "Jack Reacher" Paramount[/caption]

Advertising is a bait and switch culture, no question. So many commercials for movies often create a false impression, whether its selling a movie about cancer as a raucous comedy or taking the few moments of action from a lame thriller and making it look like "Die Hard."

Sometimes a trailer just plain old doesn't have the scene in question, and The Telegraph reports that this led a customer known only as "J Congdon" to post a complaint to New Zealand's Advertising Standards Authority in regards to one split-second explosion left on the cutting room floor of Tom Cruise vehicle "Jack Reacher."

"The explosion where the whole cliff comes down was the defining part of the ad that made me really want to go see the movie ... aside from having Tom Cruise in it," Congdon said in his complaint, which undoubtedly took hours to place.

Paramount responded to the New Zealander, quite accurately, that it is a "usual and long-standing practice in the film industry that cinema trailers and television advertisements be produced to promote a film weeks or months before completion of final editing. Thus, despite our best intentions, it is always possible that certain scenes appearing in an advertisement or trailer may not appear in the final version of a film."

Paramount has also, in a chivalric gesture, refunded the dude's money, presumably in Kiwi dollars.

We feel your pain, J Congdon, and here are just a few choice moments from trailers that we were pissed to find missing from the final print:

Sandstorm in "Return of the Jedi"


Pig Head in "Who Framed Roger Rabbit"

Pig Head office

Lots o' lasers in "Predators"


A mermaid slaps Jack in "Pirates of the Caribbean: On Stranger Tides"


Helmet kiss in "Iron Man 2"


Danny Trejo in "The Muppets"


Bilbo sees Narsil in "The Hobbit: An Unexpected Journey"


And, of course, the quarry explosion in "Jack Reacher"