It's no secret that movies drive commerce, especially when it comes to superheroes. Okay, so maybe Jennifer Garner's Elektra wasn't necessarily the gleam of every child's eye upon finding a plastic version of her inside a Happy Meal, but it seems like business and movies have always walked hand in hand.
Let's take it one step farther.
Graphic designer Roberto Vergati Santos has devised a collection of art that truly marries commerce and cinema by asking the question of what it would look like if your favorite big-screen superheroes were sponsored by companies. While the art may be tongue-in-cheek, it feels unusually natural to imagine The Hulk downing an energy drink, The Avengers pushing Coca-Cola, or Superman advertising Louis Vuitton or Armani (although Clark Kent would be the one to push the eyewear, we bet).
Let's just hope art doesn't imitate, well, art. We prefer our superheroes as product placement-free as possible. Check out a few of our favorite concepts below, and see more at Behance.