Keep Calm and Carry A Magic Sword: 'The Hobbit' PSAs

[caption id="attachment_162622" align="alignleft" width="300"] Dorkly[/caption]

Everybody loves a good public service announcement. Okay, that's a complete lie; chances are you haven't read a public service poster other than "Keep Calm and Carry On" in the past decade; after all, there are only so many messages about not littering or not touching the third rail or fastening your seat belt you can take before your eyes start to glaze over. Seen one and you've seen seen them all, right?

Unless, of course, you're a hobbit.

Welcome to the wonderful world of Middle-earth PSAs.

Yes, you head that right: The folks over at Dorkly have put together a series of informative and forward thinking public service posters designed to address some of the day to day dangers and injustices facing the citizens of "The Lord of the Rings."

Oh, sure, there are plenty of obvious menaces in Middle-earth to worry about — it's hard to miss an enormous flaming eyeball hovering over everything for instance — but there are just as many silent problems that need attention. Like hobbit obesity, Balrog rights and how the proper use of pipe-weed.

Check it out. And just remember: Keep calm and carry that one ring right to the fires of Mt. Doom.