We interrupt this website to bring you this urgent alert from the city of Gotham. Citizens should be on the lookout for the criminal known as the Batman. Anyone with information on his whereabouts should immediately log onto their Facebook or Twitter account and join in the brand new viral campaign to hype his upcoming film, "The Dark Knight Rises."
This public service announcement has been brought to you by indieWire, Warner Bros. and the internet.
For the last few months, Christopher Nolan and company have been keeping things low key while "The Hunger Games" and "The Avengers" dominated online chatter.
But now it's time to hold onto your batarangs, because the "Dark Knight Rises" viral machine has finally begun revving up courtesy of the official website, which has just posted a series of wanted posters, internal memos from the Gotham Police Department and other sundry items of interest.
And with the brand new "Dark Knight Rises" trailer set to debut in front of "The Avengers" this weekend, this is only the start. So check out the goodies and get excited. Because July 20 may still seem like a long way off, but that just means there will be more time to enjoy all the online hype. Ain't the internet grand?