'Bridesmaids' On-Demand Is Seriously In-Demand

[caption id="attachment_51330" align="alignleft" width="300" caption="Universal"]Kristen Wiig and Maya Rudolph in Bridesmaids[/caption]

There's been nothing typical about these "Bridesmaids," and now this group of taffeta-clad misfits is at it again.

The groundbreaking comedy has officially become the biggest video-on-demand title of all time. Yes, all time, as in, ever. Let's just take a minute to take that in.

According to The Hollywood Reporter, with 4.8 million rentals in just over four months, the flick has added $40 million from its VOD run, comprised of a combination of Internet video on demand, pay-per-view, hotel viewings and electronic sell through transactions (we don't know what those are either). Add this to the $288 million it grossed at the worldwide box office back in 2011, and you've got… well, you've got a really big number that qualifies it as the highest-grossing R-rated female comedy in history. The VOD run ends Feb. 29, so if you haven't seen it (again!) hop on it.

While that's a pretty impressive achievement on its own, this raunchy rom-com did what so many movies fail to do. It garnered as much critical acclaim as revenue.  In case you've already forgotten: it was named one of AFI's Top 10 Films of 2011, was nominated for two Golden Globes and is now a two-category Oscar nominee, up for Best Original Screenplay (Annie Mumulo and Kristen Wiig) and Best Supporting Actress (Melissa McCarthy).