"The Dark Knight Rises" doesn't open until July 20, but that isn't preventing movie theaters from already putting tickets up for sale -- and it's certainly not preventing movie fans from buying those tickets, as SlashFilm is reporting that some midnight screenings of the upcoming superhero blockbuster are already sold out more than half a year in advance.
We've heard of Christmas in July, but this is the first time we've heard of buying July movie tickets for Christmas.
Of course, if there's any movie that would sell out theaters months in advance, it would be "The Dark Knight Rises." You may recall, after all, that the last entry in the franchise, 2008's "The Dark Knight," was at the time the second highest grossing film of all time.
And with this being director Christopher Nolan and star Christian Bale's final installment in their Batman epic, not to mention the highly anticipated additions of Anne Hathaway as Catwoman and Tom hardy as Bane, excitement is already at a fever pitch.
Still, selling out movie theaters more than half a year in advance is something even "Harry Potter" and "Twilight" haven't managed to do. And if you have any interest in seeing "The Dark Knight Rises" opening night at an IMAX you'd best get moving quickly, because according to reports, tickets actually went on sale way back in December at many sites following the film's extended sneak peek before the premiere of "Mission: Impossible - Ghost Protocol."
So is this the wave of the future? Can we expect to see tickets for "Catching Fire" go on sale before "The Hunger Games" is even release in March? Are theaters taking things a little too far this time? All good questions, but for now we just don't have the answers.
After all, we're too busy queuing up for tickets to "The Hobbit" to have time for details right now.