When Micheal Gondry put together the cult comedy "Be Kind Rewind" a few years ago, he probably didn't anticipate kicking off an entire internet movement. But that's just what happened -- today Gondry has decided to join in the fun by creating his own "swede" version of Martin Scorsese's classic film "Taxi Driver."
Hey, you know what they say: If you can't beat 'em, go crazy and shoot 'em.
For those of you who aren't familiar with "Be Kind Rewind" or the sweding movement, here's a quick overview: In the movie, Jack Black and Mos Def play a couple of hapless video store clerks who accidentally erase the shop's entire inventory of films. Their solution? They quickly remake all the classic themselves in their backyard and then rent them out as special edition imports from Sweden.
Funny thing, though. While "Be Kind Rewind" wasn't exactly a hit, the idea of sweding has taken off, with fans around the world cobbling together their own low budget (i.e. no budget) versions of beloved fan favorites, which they then post online.
And now, like a cinematic ouroboros (go ahead, google it), Gondry has circled back around to participate in his own fad with this ultra-chic European take on the 70's classic. Check it out, courtesy of JoBlo, and get ready. Because the Swedish invasion is most definitely here: