You'd better hurray up and buy "Harry Potter" movies before you can't!
Warner Bros. will be waving its wand and performing the Vanishing Spell on all "Harry Potter" Blu-rays and DVDs before the end of the year, according to Deadline.
All home video titles -- including "Harry Potter and the Deathly Hallows - Part 2" and "Harry Potter: The Complete 8-Film Collection," which both street on Nov. 11 -- will disappear from store shelves on Dec. 29. The Vanishing Spell will not affect digital downloads, Video On Demand or any of the "Harry Potter" video games.
Why would WB be doing this, you wonder? Well, DVD and Blu-ray sales aren't quite what they used to be, so what better way to get people to buy them than to say they won't be able to after a certain time? It's called "consumer panic." And, for the most part, it usually works -- especially around the holidays.
The Harry Potter franchise has grossed more than $12.1 billion for Warner Bros. Entertainment, with $7 billion at the worldwide box office for Warner Bros. Pictures and $5.1 billion for Warner Bros. Home Entertainment Group and Warner Bros. Interactive Entertainment. And the franchise will probably make a few more bucks for WB before the year is out, too.
"It All Ends?" Never!