Warner Bros Studios' "Green Lantern" underperformed over its second weekend, only grossing $18.4 million here at home, for a total of $89.3 million. In summer blockbuster numbers, that's mediocre.
But fans of the film have reason to rejoice: the WB is ready to give the franchise another go.
The studio is readying a sequel to the superhero, sci-fi flick, despite poor box office standings, reports The Hollywood Reporter. The movie, which cost $200 million, debuted after a hefty serving of comic book movies, including "Thor" and "X-Men: First Class," and couldn't build the momentum of either of those films. Still, WB wants a bigger return on their investment and sequel talk may be the answer.
With the "Harry Potter" franchise preparing to serve up its final installment, the movie studio is clamoring for another solid property and "Green Lantern" was supposed to be the answer. Moving forward on a sequel to an underperforming film may sound illogical, but it's strategy. On one hand, it boosts the profile of the current move in theaters. On the other, the WB can now make "Green Lantern 2" on the cheap -- they already spent the money developing the costly effects for the first movie. Even in the face of financial failure, "GL2" stands to do solid business.
Whether we'll ever see a sequel to "Lantern" is anyone's guess, but in this day and age, a franchise is a coveted building block -- and one that can bring in serious green.