Is Julia Roberts or Charlize Theron The Fairest of Them All?

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"Armageddon" vs. "Deep Impact." "Antz" vs. "A Bug's Life." "Snow White" vs. "Snow White" vs. "Snow White?"

In the long Hollywood tradition of competing projects, the current pissing contest brewing between financing partners Universal Pictures and Relativity Media over rival Snow White films, in addition to Disney developing a third one, has got to be one of the most twisted.

According to Deadline, Relativity's "The Brothers Grimm: Snow White" is using a delicious red apple to lure Julia Roberts into playing the Evil Queen for visionary director Tarsem's dark-leaning adaptation involving thieving dwarfs and dragons.

On the other side is Universal's "Snow White and the Huntsman," a different take on the fairy tale that has the hunter hired to track down ol' doe-eyed Snowy wind up going on the run with her. The studio is looking to Charlize Theron to spice up their version as the narcissistic Queen, directed by hotshot newcomer Rupert Sanders.

"Huntsman" has had a revolving-door process of casting their leading man, with both Johnny Depp and Tom Hardy approached, and now handsome "Basterd" Michael Fassbender is the front-runner. Both films have been going out to the usual suspects (i.e. your Anne Hathaways, your Natalie Portmans, etc) to play the young title maiden who gets put in a sleeping spell, but it is the Queen that will probably be the juiciest role of either flick.

Both films are racing towards production, though it's possible one studio might blink and cancel their version, and the word on the street is "Grimm" has the better script.

Meanwhile, Disney's "Snow and the Seven," about a British girl in 19th Century Hong Kong training in kung-fu with seven Shaolin monks, has been in development for years, and may become the third wheel in the warring Snow White movies' date with destiny.