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It's admittedly difficult to explain why kinetic typography is so fascinating. If you're not familiar with the concept, it involves transcribing the audio of a scene into flashy visual type that makes graphic designers swoon. So, for example, a scream would command a bigger font size than a whisper.
The most famous of these is the classic "What does Marsellus Wallace look like?" scene from "Pulp Fiction," though it's far from the only example. Take a look at this scene from Darren Aronofsky's anti-drug PSA "Requiem For A Dream":
BuzzFeed has collected scenes from "Fight Club," "The Matrix" and "Seinfeld," all of which are typographical winners. Though the "Seinfeld" clip gets extra credit for its creative use of a whale and golf ball.