Ahh, sex. It's always going to be a touchy subject, isn't it?
Over the past few days, Sony is causing a mild outrage with their latest billboards for "The Virginity Hit." The boards ask, "Still a virgin?" and offer the never-sexed an 888 number to call for help.
Callers to 888-743-4335 are greeted by voicemail messages recorded by the cast of "The Virginity Hit" offering a wide array of options including comments those who don't know if they're a virgin and a reminder to the ladies that they hold the cards (but should lower their standards).
Television stations in Louisiana, Miami, San Diego, and Arizona have all reported the ads as "scandal" and local politicians mount their soapboxes to decry the "inappropriate" signs. Still, NBC San Diego asked their readers to give their reactions and 64-percent claimed they were "laughing" while only 19-percent were "furious."
According to Deadline, the phone number has been dialed more than 70,000 times in the last five days.
In truth, all the brouhaha is only going to fuel ticket sales for the $2 million flick, which hits theaters in college towns on Sept. 10. The movie, produced by Will Ferrell and Adam McKay, is about a trio of buddies who go out of their way to get their virgin pal laid and video the attempt.
Writer-directors Andrew Gurland and Huck Botko know a thing or two about movies powered by guerilla marketing like this – they also wrote "The Last Exorcism" which advertised with a creepy webcam show on ChatRoulette and made $20.4 million last weekend against a $1.5m budget.