Drake rarely lets the chance for a well-placed subliminal shot go to waste, something he proved again Tuesday morning (March 22).
Just hours after Mo-G posted a series of videos where he took credit for helping create "Billboard hits"; complained he didn't get paid; and called Aubrey's manager, Oliver El-Khatib, a "culture vulture," Drake hit back with a cryptic Instagram post.
"The bright lights are supposed to inspire you not fry your brain - @repsupgilla," he wrote.
The post came after a string of uploads where the OVO Sound founder shouted out his label's signees, both collectively and individually.
"Only thing that matters #P3 #VIEWS #MAJIDJORDAN #DVSN #ROYWOODS," he wrote, accompanying an OVO Sound banner, following posts of solo pictures of PARTYNEXTDOOR, Roy Woods, Majid Jordan and dvsn (Makonnen was, perhaps not surprisingly, nowhere to be found).
Mo-G, meanwhile, has continued his onslaught of attempted exposure.
"This is a [title] of a song on views👀," he captioned a screenshot, posted shortly after Drake's uploads, of a direct message conversation between he and the star rapper. "After I did this shit Oliver put me in the studio and He said they need new hooks new flows and bars and shit...I didn't wanna be on these n---az album cuz I'm not a slave only slave of Allah not the fake ass '6god' 😭 it only gets deeper. Stay playing with me little forest hill creature."
The relationship between these two Torontonians has deteriorated rather quickly.
Drake shouted out Mo-G on Instagram last year, and then again, on "Summer Sixteen," earlier this year. On Mo's Instagram, just two posts before his first video calling out OVO, he's decked out, head-to-toe, in sweats repping the label.
“That n---a gave me a career,” Mo told MTV News, of Drake, last month, adding that he's a “big brother” and that the label helped him record his Ave Boy EP.
Probably a safe bet that they won't be assisting with the followup.