We came, we saw, and we had our credit cards conquered by Kanye’s Pablo pop-up shop. Yeezy opened the doors to his surprise store on Friday (March 18) to a rotating, several-block-long line of fans, streetwear heads, and resellers.
For the most part, the stock didn’t change for the entire weekend it was open. That is, until the last day when bootleg Pablo merch appeared on the racks. Some TLOP shoppers revealed on Instagram and Twitter Sunday night that a few of the pieces that hit the shelves were new and not necessarily part of the originally sanctioned run of merch.
Windbreakers, polo shirts, pants, and a bunch of other pieces printed with the gothic “Pablo” ended up in the store after Austin Butts and Jonah Levine (of the brands Asspizza and Gomina respectively) created the bootlegs in a space directly across the street from the pop-up shop.
asspizza bootleg pablo merch pic.twitter.com/1INntH89nY
— Austin Butts (@asspizza) March 20, 2016
According to The Source, the duo first sold the bootleg merch via social media and on the street outside the store. The DONDA team caught wind of it, and judging by some of Austin’s screenshots of his Instagram engagement, Virgil Abloh and Heron Preston even liked it, which makes sense since Heron is something like the bootleg king of streetwear.
— New Jerseys Hottest (@DYLIEDOLLAS) March 21, 2016