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Your Instagram Feed Is About To Be Way More Customized

Things won't be so 'instant' anymore

If you’re an Instagram user, chances are you follow a shit ton of people: your friends, maybe some family, a slew of famous people (like newly crowned queen Selena Gomez), and maybe your fair share of celebrity dogs and #shade accounts. With so many people to keep track of and brunch pics to peruse, it’s damn near impossible to see every pic every day -- which is why the photo-sharing app is about to massively overhaul your feed.

Like Facebook and Twitter before it, Instagram has announced that it’s going algorithmic, and will now sort users’ feeds based on what it thinks you want to see first. In a company blog post explaining the change, Instagram said that, on average, people miss a whopping 70 percent of their feeds. “As Instagram has grown, it’s become harder to keep up with all the photos and videos people share,” the company said. “This means you often don’t see the posts you might care about the most.”

To fix that, posts will no longer be displayed in reverse chronological order. Instead, Instagram will use an algorithm that shows you “the moments we believe you will care about the most.”

“If your favorite musician shares a video from last night’s concert, it will be waiting for you when you wake up, no matter how many accounts you follow or what time zone you live in,” the blog post explained. “And when your best friend posts a photo of her new puppy, you won’t miss it.”

Twitter introduced a similar timeline tweak in February, which sparked backlash from users who started trending the hashtag #RIPTwitter. But, like most other times when “radical” changes are made to your fave social media platforms, most people were annoyed for a couple days and then forgot about it. Chances are, Instagram’s revamp will be the same (so don't freak out yet!).


Instagram hasn’t revealed exactly when the changes will be officially rolled out, but it’s expected “in the coming months.”