On Friday, Puma gave us a sneak peek at Kylie Jenner’s campaign. The footwear company must’ve put in hella overtime this weekend, though, because the first images from the campaign dropped Sunday, a mere two days later.
— Kylie Jenner (@KylieJenner) March 13, 2016
Kylie’s campaign is for the Puma Fierce, “a lightweight trainer with zero excuses,” whatever that means. The high-tongue, low-back combo is reminiscent of the Trainer from Rihanna’s Puma collab, so I guess this is a silhouette we all have to get used to.
The Fierce will be available starting April 1, so you should probably start lining up now — if there’s one thing we know for sure, it’s that Kylie-endorsed products tend to sell out in minutes.