There was good news and bad news for "Star Trek Into Darkness" at the box office this weekend. The good news: J.J. Abrams' long awaited sequel to his 2009 series reboot "Star Trek" easily won the box office, racking up an estimated $70.6 million for a four-day total of $84.1 million. The bad news: Even with inflation, 3D and IMAX prices factored in, the three day weekend total was still less than "Star Trek's" $75.2 million debut.
Which is a little curious, as fans seem to be pretty bullish on "Star Trek Into Darkness," giving it an A Cinemascore. So why did it fail to reach the $100 million opening execs at Paramount were expecting? Well, unlike "Star Trek," which had only the mediocre "X-Men Origins: Wolverine" to contend with, "Star Trek Into Darkness" is going up against two massively popular blockbusters, "Iron Man 3" and "The Great Gatsby."
And there's no question that those two films drained potential viewers away from "Star Trek Into Darkness." "Iron Man 3," for instance, brought in an extremely strong $35.2 million in its third weekend of release, which was good enough for second place. And "The Great Gatsby" earned an additional $23.4 million in its second weekend, which is crazy good for a period drama.
Both of those films also neared or blew past box office milestones, with "Iron Man 3" breaking the $1 billion barrier worldwide and "The Great Gatsby" approaching $100 million domestically.
Unfortunately for "Star Trek Into Darkness," the competition is going to get even more crazy next weekend, with two of the summer's biggest event movies — "Fast and Furious 6" and "The Hangover Part III" — set to join the fray. Not to mention the animated fantasy "Epic," which is also hoping to pull off a counter-programming upset.
Which of those films will win the box office battle is anyone's guess. But one thing is sure: For Hollywood, the future is brighter than ever.
Here's a look at the full box office top ten, courtesy of Hollywood.com:
1. "Star Trek Into Darkness" - $70.6m (our review)
2. "Iron Man 3" - $35.2m (our review)
3. "The Great Gatsby" - $23.4m (our review)
4. "Pain & Gain" - $3.1m
5. “The Croods” – $2.8m (our review)
6. "42" - $2.7m (our review)
7. "Oblivion" - $2.2m (our review)
8. "Peeples" - $2.2m (our review)
9. "Mud" - $2.2m (our review)
10. "The Big Wedding" - $1.1m (our review)