"The Dark Knight Rises" pulled off a third weekend crown in a row, an impressive feat, though matching "The Dark Knight" in terms of box-office might now looks to be impossible. The 2008 version pulled off four weekends in a row (on it's way to a billion dollars worldwide). Conversely, "The Dark Knight Rises" has faced far tougher market conditions, we haven't seen an a first weekend in August this weak since way back in 2005, when "The Dukes of Hazzard" was triumphant.
Audiences certainly weren't clamoring to see the "Total Recall" remake, though the Colin Farrell film cost $125m to make, it only earned $26m on its opening weekend. Sony will need a big international result to bail them out, as films generally need to make around 2.5 times their production budget to see a theatrical profit. Oddly enough, the original "Total Recall" opened at nearly the same number, $25.5m, though adjusting for inflation would put that number near $44m in today's dollars. As such, we can surmise that in the 22 years that have passed since Arnold Schwarzenegger reigned supreme demand for "Total Recall" has only lessened.
As we look at the family dollar, slots #3 and #4 were occupied by children's films. Newcomer "Diary of a Wimpy Kid: Dog Days" was made for a frugal $22m and drummed up almost $15m in ticket sales. This was the smallest opening for the "Diary of a Wimpy Kid" franchise, and though they'll get a competition-free sophomore weekend, in two weeks "ParaNorman" and "The Odd Life of Timothy Green" open - likely spelling the end of the "Dogs Days" theatrical run. In the fourth spot was "Ice Age: Continental Drift". The amazing financial story behind this film has been its international dominance, it has made over $530m internationally, slotting "Ice Age" Continental Drift" into 28th place all time internationally! Simply incredible.
Next weekend features "The Bourne Legacy" and "The Campaign" - meaning "The Dark Knight Rises" has seen its last first-place result. But will Jeremy Renner best Will Ferrell? We'll find out together!
Here are the estimated totals for the top ten over the three-day weekend, courtesy of Box Office Mojo:
1. "The Dark Knight Rises" - $36.4m (our review)
2. "Total Recall" - $26.0m (our review)
3. "Diary of a Wimpy Kid: Dog Days" - $14.7m (our review)
4. "Ice Age: Continental Drift" - 8.4m (our review)
5. "The Watch" - $6.4m (our review)
6. "Ted" - $5.5m (our review)
7. "Step Up: Revolution" - $5.3m (our review)
8. "The Amazing Spider-Man" - $4.3m (our review)
9. "Brave" - $2.9m (our review)
10. "Magic Mike" - $1.4m (our review)