'Social Network' Execs Will Take a Crack at '50 Shades'

We've been threatened with a movie adaptation of "50 Shades of Grey" since Universal and Focus won adaptation rights in March, and now that two high-powered producers are attached, it looks like things are getting under way.

The Social Network" producers Michael De Luca and Dana Brunetti are the first names attached to the adaptation, or as Focus' CEO James Schamus calls it, Team Fifty. Yes, there is a team of superhero-like movie insiders ready to dive into the money pile that author E.L. James is currently swimming in after writing "Twilight" fan fiction under the pseudonym "Snowqueens Icedragon."

In case you live under a rock, "50 Shades" is the first in a trilogy about virginal Anastasia Steele and Christian Grey, a naughty rich ginger with his very own home dungeon. Now you can buy what Universal co-chair Donna Langley "a complex love story" in any airport.

As The Hollywood Reporter points out, De Luca and Brunetti are both experienced when it comes to working on book adaptations, including "Moneyball" and the upcoming "Captain Phillips" with Tom Hanks. De Luca was also a producer on "Moneyball," "American History X" and "Magnolia," among a number of lauded films. On the other hand, he's also got a long resume that includes "Drive Angry," "The Love Guru," "Ghost Rider" and plenty of other stinkers.

Bloggers have been fantasy casting the flick, and it was even rumored that Angelina Jolie was interested in directing. This would be Jolie's second time behind the camera; she directed the intense war crime drama "In the Land of Blood and Honey," which makes the adaptation of a softcore BDSM novel the perfect follow-up project.

We can probably expect more news about this project to start rolling in - it doesn't look like the phenomenon is going to lose steam any time soon.