Seth Rogen and James Franco Talk Bro Love, Kicking Ass in Pineapple Express, and ... Huey Lewis?

Pineapple Express might just be the first action movie in history in which the protagonists are actually stoned from the moment you meet them until the credits roll. Blame this on Hollywood's current comedy brainchild, Seth Rogen. I chatted with him and co-stars James Franco and Danny McBride (who showed up, but barely got a word in considering how much Rogen likes to talk ... and talk ... and talk ...) about everything from brotherly love to making the movie to reintroducing Huey Lewis to the music soundtrack. Tune in tomorrow, same Bat-Time, same Bat-Channel, for more: Rogen will be talking about pot (because he loves it so much), The Green Hornet (yes, he's playing the lead), and Zack and Miri Make a Porno (the Kevin Smith flick is having trouble landing an R-rating, go figure).

Cole Haddon: There's some serious bro love driving all the movies you've appeared in, Seth. But how much bro love is there between you guys for real?

James Franco: A lot of bro love.

Seth Rogen: Mad Bro Love. Is that the right expression? We're all friends. It's very bonding to beat the crap out of each other. You're very physical and you're in these somewhat homoerotic positions. There's a lot of me on Danny's back. I rode Danny's back for two days.

Danny McBride: Sometimes it wasn't even during the movie.

CH: Seth, James, you two met as young actors on Freaks and Geeks. Did you bond back then?

JF: Yeah, we hung out quite a bit with Jason [Segel].

SR: We all hung out. I think at that point in our lives the age gap was a lot more significant. James is a few years older than me.

JF: I'm not that much older.

SR: You didn't hang out that much with me, dude. You would bail. You bailed a lot. I remember, we'd all hang out and order steaks and sandwiches and you'd order like a chicken breast and vegetables and that's when we were like, "This is never going to work." But yeah, we did hang out a lot. We were saying this while we were shooting [this movie] too, like, "Who would've thought when we were doing Freaks and Geeks that one day we'd get to make a movie [together]?"

CH: Can you talk about the action scenes? They're a bit surprising, considering what we've come to expect from you.

SR: We really wanted it to be an action movie. Those are the movies that we love, and we were big fans of, like, Shane Black movies when we were younger -- me and [co-writer] Evan [Goldberg]. Die Hard and Paul Verhoeven movies. Shit like that. So those are the movies that we always wanted to make. Pulp Fiction, Reservoir Dogs, the kind of movies where violence and comedy and characters kind of work together really well. We did hurt ourselves. Franco cracked his face open. McBride cracked the back of his head open. I punched Amber [Heard] in the face just to get her in the mood for things -- "Welcome to the set!" But it was a lot of fun. I loved it.

CH: I've got to say that I really appreciate you bringing Huey Lewis back to the world of movie soundtracks. Can you talk about that?

SR: Thank you. I mean, we made this movie and I would say that it was somewhat of an homage to '80s action movies and in its own way an '80s action movie in and of itself. We thought, "What's the one thing that every great '80s movie has?" Which is a song by Huey Lewis that says the title of the movie [in it]. I had actually been singing it in my head as we were editing the movie ... "Piiiineapple Express." Then I ran it by these guys one day. I was like, "You know what would be crazy? If we could get Huey Lewis to do a song for this." For some reason, I thought that would be, like, unattainable, but it was way easier than you'd think. Two days later we had a song from Huey Lewis. [Laughs] I didn't realize you could just call him up and he'd be like, "OK."

More tomorrow ...