Following a tense bidding war, NBC has signed a deal for an untitled reality series documenting every moment of Victoria "Posh" Beckham's move to Los Angeles with her husband, soccer star David Beckham. Reportedly, the ex-Spice Girl has been offered £10 million to do the series.
The series will be executive produced by American Idol's Simon Fuller (who, not so coincidentally, used to represent Posh and the rest of the Spice Girls back in the day) through his 19 Entertainment shingle. NBC is said to want to air the series as early as this summer.
But the question is: Do we really care?
I'm not entirely sure why NBC (desperate though they might be for another ratings hit) would spend this kind of dough on an already super-overexposed celebrity couple that most people don't bat an eyelash over outside of Blighty.
In fact, the only super-couples I'm interested in seeing on NBC next season are The Office's Jim and Pam and Liz Lemon and Jack Donaghy on the still-not-renewed 30 Rock.
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Jace is an LA-based television development and acquisitions junior exec who watches way too much television for his own good and would love a TiVo for every room in the house. (He's halfway there.) His blog, Televisionary, can be found at televisionary.blogspot.com.