Now You Too Can Smell Like Sawyer!

If you ever wondered what Sawyer smells like when he's not trapped in a bear cage, made to think a bomb was implanted inside of him, or getting frisky with fellow castaway Kate, think no more.

According to fashion trade publication Women's Wear Daily (or WWD as it's known colloquially in New York's Fashion District), Lost actor Josh Holloway has been chosen as the new face of fragrance Davidoff Cool Water.

But, you'll have to travel outside of North America to see our favorite con man's new ads, as the deal precludes any US-based advertisements.

Still, if you're that obsessed (like eagle-eyed Televisionary reader Maggie, who submitted the tip), it's a small price to pay for some Sawyer-skewing fragrance.

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Jace is an LA-based television development and acquisitions junior exec who watches way too much television for his own good and would love a TiVo for every room in the house. (He’s halfway there.) His blog, Televisionary, can be found at