Charli XCX has started her very own record imprint.
The English singer announced Vroom Vroom Recordings today with a series of tweets, calling it a “brand new experimental pop label.”
“It will combine my love for bubblegum pop with mystery and darkness,” Charli told The Fader. "The artists coming up through it will be sharp, potent, deadly, and ultimately, will leave their mark on pop music."
She also announced that she’s got a new EP coming this Friday, February 26, also called Vroom Vroom. The EP comes aided by production from fellow U.K. musician Sophie, whose beats can be heard on its slick title track.
Later, on Zane Lowe's World Record show on Beats 1 Radio, Charli unveiled another new song from the EP: "Trophy." She also announced that she'll be getting her own Beats 1 Show called "The Candy Shop" on Friday.
"I'm making beautiful party songs right now and this is just the start," she said. "The album goes to other places and I can't wait for people to hear it. I feel the most creative I have in a long time and I couldn't be more excited for the next chapter."
In addition to putting out her own music, Charli has signed two other U.K. artists: RIVRS and CuckooLander. "RIVRS and CuckooLander are two artists who have so much intelligence, pop sensibility and potential -- they know what they want and both have great vision,” she wrote. "That inspires me and it's why I want to work with them."
Both artists’ debut Vroom Vroom singles will be out this Friday, but you can hear their A-sides below now.