Getty Images

Watch Kanye West's New Nine-Minute Music Video For 'All Day/I Feel Like That'

Directed by Steve McQueen.

The strange rollout for Kanye West's The Life of Pablo continues.

The latest in a long list of unexpected -- and often unprecedented -- moves around the album's release comes in the from of a new music video. For "All Day/I Feel Like That." Which isn't even on the album. (At least, it's not on the album in its current Tidal-streaming incarnation; there's a chance T.L.O.P. looks and sounds different when and if it eventually hits stores.)

Though the world is first getting a chance to take in the visuals now, 'Ye and director Steve McQueen actually premiered it last summer, with an unveiling for roughly 120 people at the Los Angeles County Museum of Art in July.

What's next for The Life of Pablo? I have no idea. But I'm sure we'll find out soon.