Alisa Marie Bellettini, who created House Of Style in 1989 and produced the original run of the MTV News show, died on Tuesday, February 16, 2016, the Sacramento County coroner confirmed to MTV News. She was 61.
Gina DeHerrera, Bellettini’s sister, said that she died peacefully in her sleep in Sacramento, California, where she lived.
“I wanted to do a show about music and fashion because I loved fashion, and at the time, MTV was driven by music,” Bellettini recalled in a 2012 MTV documentary about the pioneering series.
With Cindy Crawford as host, House Of Style was groundbreaking when it launched, merging the worlds of pop culture and fashion. HOS not only demystified fashion, peeling back the curtain on the glamorous lives of supermodels — the segment showing Naomi Campbell applying zit cream in her hotel room became an instantly iconic pop culture moment — but democratized it as well, treating street style and band merch with the same reverence as Gaultier and Versace.
That democratization was a signature touch for Bellettini, who said that when she started producing HOS, “I just felt like I had to have a viewer in mind. I thought that the Midwest girl was really the person that I wanted to appeal to.”
The show — a product of Bellettini’s incomparable style and vision — influenced generations of fashion designers, models, and musicians to follow. She will be deeply missed.