Getty Images

J. Cole Gives A Heartfelt Reminder To 'Love Yourz' With His New Video

Jermaine's birthday week continues.

J. Cole has kept busy during January. Earlier this month, he released the HBO special "Forest Hills Drive: Homecoming," and yesterday (on his birthday), he dropped Forest Hills Drive: Live, which turned the Fayetteville, North Carolina concert from the special into an album.

Now, he's piggybacking on all that with the release of the video for "Love Yourz."

The song is, in many ways, the pinnacle of the kind of approach that draws Cole's most devoted fans in with such obsession: The rapper is heartfelt, shares both his wisdom and his confusion and, perhaps most importantly, gives the listener a reason to keep pushing -- no matter the situation.

The video -- for the live version of the track -- takes both clips from that homecoming concert and behind-the-scenes footages and splices them together as a compliment to the sincere song.

This weekend, do remember: Love yourz.