Monday (Jan. 18) is Martin Luther King, Jr. Day, and we’ve already seen Jada Pinkett Smith use the holiday to help bring awareness to the lack of diversity in this year’s Academy Award nominations. But she’s not the only one choosing the day to make a statement.
Earlier on Monday, Jeezy premiered a music video for his song “Sweet Life,” a collaboration with Janelle Monáe, on CNN. And what a perfect venue to unveil a new, political music video — a news network with a viewership of millions.
— Young Jeezy (@Jeezy) January 18, 2016
“Ever since I came into this music game, I’ve tried to make motivational music, whether you’re on the corner hustling or in the corner office making power moves,” Jeezy said in a statement to CNN. “’Sweet Life’ is no different, but it’s a bit more of a personal track because I rap about my own trials and tribulations. I wanted this video, with Janelle Monáe, to show what could have happened to me and does happen to African Americans every day.”
“Sweet Life” was featured on Jeezy’s late-2015 album Church in These Streets, and the video helps highlight a few of the lyrical themes that run throughout it — namely, police brutality and the emergence of hip-hop as a global presence.
If more politically conscious videos have their premieres on news networks, will we be able to have more conversations about the motivations behind why the artists made them first place?
Watch the video for “Sweet Life” below.