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A$AP Rocky's Guess Campaign Proves '90s Nostalgia Is Stronger Than Ever

Let's be honest with each other. The last time you wore Guess Jeans was probably back in the late '90s or early '00s, right? Right. Luckily, all of those trends we haven't seen in a while, we're now considering cool again (see: Juicy Couture tracksuits). Well, it doesn't get much cooler than A$AP Rocky spearheading a capsule Guess collection.

The campaign for A$AP Rocky x Guess was styled by Rocky, cast by Rocky, and stars Rocky wearing a turtleneck, so you know it's real. It's a major throwback featuring lots of denim and thick stripes, aligning perfectly with Rocky's style and this recent surge of '90s nostalgia. The prices are also within reason, ranging from $34 to $228.

You win, Guess. We're back on board.