From his ripe, rough growls to shining endorsements from such artists as Beyonce and Earl Sweatshirt, it's easy to forget the British up-and-comer King Krule is just 18. So he's using his video for his gritty, genre-crumbling "Easy Easy" to remind us.
The clip captures the hazy wonder of a summer day -- those hot July afternoons of time wasted but time well spent. In a video that feels like an Instagram feed brought to life, we follow Archy Marshall and his wayward friends as they waste time in the city -- smoking on a rooftop, jumping train tracks, buying candy at a bodega and rolling up some sort of smokeable right in front of a suspicious stranger on the Tube.
Capturing the track’s equally time-defiant themes -- “No I should've kept my receipts/ Cause it's time we jump / It's been on for a week,” he growls -- the clip is the "I'm just a kid" defense in video form. And he's completely aware that the track is a bit juvenile: he recently told MTV that "immature and naïve" is exactly what he was going for. The song is the oldest one on his debut album, 6 Feet Beneath the Moon, which drops August 24, on Marshall's 19th birthday.