Coachella 2013 Friday: Yeah Yeah Yeahs, Johnny Marr, Purity Ring

The Coachella Valley Music and Arts Festival kicked off in Indio, CA this Friday, attracting throngs of music fans who came out for three days of camping, expensive beers and non-stop music. Hive photographer Christopher Kitahara was on the scene, and came back with first-day photos of Band of HorsesBeach House, JapandroidsJohnny MarrPurity RingYeah Yeah Yeahs and more.

Check out all of Hive's Coachella 2013 coverage here and read MTV News' recaps of Friday, Saturday and Sunday