Take away the branding, the deal-making, the app-launching, the corporate sponsorships, the giant Doritos stage, Train playing the Rachel Ray day party, the free piggyback rides, the weird giveaways, the free beer, the expensive cabs, the long lines and the Justin Timberlake, and really what you have left is a little ol' dusty festival with a band named Diarrhea Planet on the schedule. Decades from now, when those of us who attended SXSW 2013 are on our deathbeds, we'll whisper but two words to our loved ones, and those words will be "Diarrhea Planet." They won't understand, but we will.
Check out Chona Kasinger's photos from Saturday's sets, including shots of Sarah Barthell, Thee Oh Sees, Wavves, Phantogram, Flaming Lips, Big Ups and... Diarrhea Planet. Be sure to check out the rest of Hive's 2013 SXSW coverage, too.