Santigold has been teasing us for damn near four years now (yeah, it’s been that long and you’re old) with the follow-up to her 2008 debut Santogold. This week, however, saw the most compelling piece of evidence yet that the follow-up actually exists: a video for the album’s first single, “Big Mouth.”
The video, directed by Cody Critcheloe, is weird (naturally) — it features lots of shots of Santi dancing along with a lo-fi animation style designed to look like it was done in MS Paint. Critcheloe was introduced to Santigold by Nick Zinner of the Yeah Yeah Yeahs when members of the band collaborated with Santi on last year’s one-off single “Go!” (Critcheloe had previously created the artwork for the Yeah’s debut, Fever to Tell), and he says that his handmade sensibility is what brought him to Santigold’s attention.
“I think [Zinner] showed her some of my old videos that I made in college on iMovie,” the director tells Hive. “They were really lo-fi stop-motion videos that had an MS Paint vibe to them. She wanted [the ‘Big Mouth’ video] to look more hand-crafted and lo-fi than most of the animated music videos you see right now.”
Santigold is “rad to work with,” according to Critcheloe, who was given just that one directive from the musician. “I was surprised by how much creative freedom she gave me. We really didn’t discuss the content of the video prior to me making it, we just discussed the aesthetic.”
Take a look at the video and see how that creative freedom panned out for Santigold and Critcheloe. And never forget the power of MS Paint.