According to the company's website, Pantone is the "world-renowned authority on color and provider of color systems." Described more specifically in a recent video, Pantone makes color guides, which are basically the standard "dictionaries for color."
The video, posted by Quartz on December 16, takes us through the technical process of mixing colors and developing universal guides, which are the standard for colors as we know it. In other words, "they're how artists and designers know for sure that blue is blue."
The process is surprisingly delicate and hands-on, with expert technicians (who see color distinctions we can't) checking their work with both advanced technology and good old-fashioned eye site.
So how do you become such an expert? If you think you have what it takes, Pantone technicians have to pass rigorous eye exams yearly and they're not even allowed to drink coffee before them. Good luck with ~that~.
Watch, learn and paint with all the colors of the wind.