Alex From Target Is Unrecognizable With His Bright New Hair Color

Alex, is that you?

Alex Lee, better known as the viral sensation #AlexFromTarget, is no longer blond. The 17-year-old's recent social media pics reveal a new mermaid-y hairstyle: bright blue locks.

According to a fan Instagram account, Lee posted the above selfie to Snapchat. (His username is AlexLeeWorld.) It's also his new Twitter profile pic.

Let's take a look at the hair in action, shall we?

Since becoming ~famous~, Lee has continued making waves on the internet with hilarious videos. The aspiring model, musician and actor is currently part of DigiTour SlayBells Fire, a social media music festival. You can follow his adventures on his website, Twitter, YouTube, Vine and Facebook.