by Alison H. Mayer
It’s been a busy, busy summer for geek fashion guru Ashley Eckstein and the folks at Her Universe! Between the madness of San Diego Comic-Con 2013 and Star Wars Celebration Europe, the fashion company DOUBLED their sales, reaching out exclusively to a burgeoning market: the fangirl.
At SDCC, Her Universe provided shoppers with a unique, boutique-like shopping experience, featuring fashion ranging from the simple tee to “everyday cosplay” dresses and hoodies. Shoppers could also pick up a number of super-cute ’Star Wars’ themed charms and earrings to add that finishing touch to their brand new geeked out wardrobe.
Her Universe currently owns licences for Star Wars, The Walking Dead, Doctor Who, SyFy, and Star Trek, and has partnered with SyFy and Lucasfilm to create, as their website states:
…a place for fangirls to step into the spotlight and be heard, recognized and rewarded. Female sci-fi fans are growing in numbers and have largely gone unnoticed until now. Hoping to change the perception that science fiction and fantasy is not just for the boys…Her Universe will make fangirls “geek chic” from head to toe!
The company intends to pick up more licencees soon, so be sure to check out their website for the latest and greatest in fangirl fashion!