SDCC 2013: 'Age of Ultron' Trade Shoots Up Amazon Sales Charts



"Age of Ultron" was a recent Marvel event written by Brian Michael Bendis that saw evil robot Ultron wreak havoc on the Marvel Universe from the future. Considering the event just wrapped up, and Ultron didn't seem to be on the table in terms of current Marvel movieverse continuity -- especially because Thanos was teased at the end of the first film -- it was shocking when Joss Whedon took the stage at Marvel Studios' panel to announce that the sequel to "Marvel's The Avengers" will share the "Age of Ultron" titlE. Leaving us to make the conclusion that Ultron will be the movie's villain. But what the heck is an "Age of Ultron"?

Even Cap himself, Chris Evans is clueless about "Age of Ultron" asking "Who's Ultron?" when MTV's Josh Horowitz revealed the title to him and Scarlett Johansson on the "Captain America: The Winter Soldier" press line.

The best way to answer that question would be to look to the source material. So, on Saturday night, just after the end of the Marvel panel, we checked the Amazon book sales ranking for the "Age of Ultron" trade paperback that hits in September and it was listed at 63,699. As of 11:30am PT Sunday morning, it jumped to 443!

That's a heck of a climb.

This is a prime example that these Hollywood comic book blockbusters effect more than just box office. The comics can help people get familiarized with certain characters and situations, as well as provide possible teases or spoilers for upcoming movie storylines.

"The Avengers: Age of Ultron" will most likely not be an adaptation of the "Age of Ultron" event -- nor would I bet Angela will pop up -- but the comic series will certainly help fans learn just who this Ultron fella is, and what he might do to Iron Man, Cap, Thor, and the rest of the gang.

We'll keep an eye on the Amazon page to see just how high "Age of Ultron" will go.


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