Remember when we told you about 13 year old McKenna Pope’s battle for a gender-neutral Easy-Bake Oven? Well, the battle is over and McKenna is the victor. Hasbro will unveil a new model of the toy that is intended to appeal to both boys and girls at this year’s Toy Fair.
Prompted by her 4-year-old brother’s desire to own an Easy Bake Oven that wasn’t “just for girls,” McKenna created a petition on Change.org got more than 40,000 signatures. Hasbro then invited the young lady from her home in NJ to its Rhode Island headquaters to show off a prototype for a new Easy-Bake Oven that’s black, silver and blue.
According to an Associate Press report in The Chicago Tribune, Hasbro has been working on a new color scheme for 18 months, so it’s unclear if Hannah’s petition is the direct cause of the unisex colors. From the report:
Frascotti pointed out that the classic toy has had about a dozen different color schemes, from yellow to green to teal to silver, since first being introduced in 1963. The most recent iteration, introduced in 2011, is mostly purple with pink accents.
Another complaint McKenna had was the advertising and marketing materials for the Easy-Bake Oven only featured girls, now the ads will be geared to and feature boys.
I think that they really met most or even all of what I wanted them to do, and they really amazed me…
Adding that her brother called the design “awesome.”
Toy Fair 2013 is February 10-13 in New York city.
[Source: Chicago Tribune]