The Biggest Surprise In The 'Bates Motel' Trailer - Its Setting

A&E's behind-the-scenes look at the "Psycho" not-quite-prequel brings Norman and his mother into the present day.

From the first shot with teen Norman (Freddie Highmore) putting on a pair of earbuds, it's clear that "Bates Motel" won't be a period piece set before the Hitchcock classic. Instead, showrunners Carlton Cuse and Kerry Ehrin have opted for a contemporary origin story, complete--it seems--with the start of a high body count for the Bates clan.

Are we also getting an early glimpse at Norman's first love? This is all just conjecture at this point, but could Cuse and Ehrin be rooting some of Norman's damage in whatever happens to the frail-looking Emma (Olivia Cooke)? Best guess: she doesn't come through this alive.

There's a bit more to chew on here, with Norman and Norma (joined by Norman's brother Dylan, played by Max Theirot) moving into a sleepy, small town to open up and manage the iconic motel. And it appears it's only a matter of time before bad things start happening to people in showers.

Look for "Bates Motel" on A&E in March.