The Fight To Make The Easy-Bake Oven Gender-Neutral

When eighth-grader McKenna Pope found her four year-old brother trying to cook tortillas over the lightbulb of his bedroom lamp she realized two things: one, her brother loves to cook, and two, he needs a safe way to practice his hobby. Thankfully, there's the Easy-Bake Oven which has been a safe and fun way to cook tiny cupcakes and cookies since 1963. Unfortunately for McKenna's brother, the Easy-Bake Oven is marketed exclusively to girls. So McKenna is taking Hasbro--who currently manufactures the Easy-Bake Oven--to task, petitioning the company to change the marketing and color scheme of the oven to reflect a gender-neutral toy.

In the petition on Change.org, McKenna says:

However, we soon found it quite appalling that boys are not featured in packaging or promotional materials for Easy-Bake Ovens -- this toy my brother's always dreamed about. And the oven comes in gender-specific hues: purple and pink.

I feel that this sends a clear message: women cook, men work.

As of this writing, McKenna's petition has collected over 28,500 signatures.

My little brother has always loved cooking. Being in the kitchen is his favorite out of school activity, and he yearns to have the opportunity to cook on his own, or at least with limited help.

Imagine my surprise when I walked into his room to find him "cooking" tortillas by placing them on top of his lamp's light bulb! Obviously, this is not a very safe way for him to be a chef, so when he asked Santa for his very own Easy-Bake Ultimate Oven, produced by the Hasbro company, for me to help him be the cook he's always wanted to be, my parents and I were immediately convinced it was the truly perfect present.

However, we soon found it quite appalling that boys are not featured in packaging or promotional materials for Easy-Bake Ovens -- this toy my brother's always dreamed about. And the oven comes in gender-specific hues: purple and pink.

I feel that this sends a clear message: women cook, men work.

I have always been adamantly against anything that promotes specific roles in society for men and women, and having grown up with toys produced by the Hasbro corporation, it truly saddens me that such a successful business would resort to conforming to society's views on what boys do and what girls do.

I want my brother to know that it's not "wrong" for him to want to be a chef, that it's okay to go against what society believes to be appropriate. There are, as a matter of fact, a multitude of very talented and successful male culinary geniuses, i.e. Emeril, Gordon Ramsey, etc. Unfortunately, Hasbro has made going against the societal norm that girls are the ones in the kitchen even more difficult.

Please join me to ask Hasbro to feature males on the packaging and in promotional materials for the Easy-Bake Ultimate Oven, as well as offering the product in different, non gender specific colors, i.e. primary colors. Please, sign this petition, help me in creating gender equality, and help the children of today become what they're destined to be tomorrow.

If you want to join McKenna in her battle to right the packaging and colors of Hasbro's famous oven, you can head over to Change.org and sign the petition.

[Source: Salon]