The network made an official announcement today regarding the cancellation of both programs. The press release highlighted the illustrious history of the two shows, while downplaying the fact that, after 2012, they will no longer be on the air:
“Attack of the Show! and X-Play are the longest-running and defining series for G4 through its first decade. With the shows ending production at the end of 2012, G4 is getting set to showcase the landmark series as they wind down their long runs on the network.
With upwards of 1,700 and 1,300 episodes, respectively, Attack of the Show! and X-Play defined the gamer culture for a generation of young men, and served as the launch pad for prominent personalities including Kevin Pereira, Olivia Munn, Chris Hardwick and Adam Sessler. Guests James Cameron, Ryan Reynolds, Jimmy Fallon, William Shatner, Sasha Baron Cohen and Joseph Gordon-Levitt are among the notables who got their geek on. The shows also pioneered live-from-the-floor coverage of the two most important conventions in the game culture universe: San Diego Comic-Con and E3.”
As we wrote in our Multiplayer blog in September, G4 planned a radical re-branding of its network, playing to the higher-end male audience — essentially becoming more GQ than G4. And key members of the G4 staff seemed to see the writing on the wall:
“’Attack of the Show’ co-host Kevin Pereira left the network in May of this year, and ’X-Play’ co-host Adam Sessler jumped ship in April. Did the network’s decreasing focus on video game and “geek” coverage play a role? Did Pereira and Sessler see the writing on the wall about this sort of “rebranding” and decide to go elsewhere?”
As I noted in that previous article, this leaves a HUGE gap in terms of pop-culture/video-game programming for fans. A swank “guy-culture” channel may feature a little bit of “Geek” stuff here and there, but where’s the news shows that embrace the incredible diversity of the comics and gaming fans out there?
Where will we find such a magical place, that combines state-of-the-art production values and the geek stuff we all love? Where? Where?
At any rate, the incredible impact “Attack of the Show” and “X-Play” have had on making “geek” cool cannot be overstated. They will be missed.
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