My first memories of many of the most classic films of all time came from reading their parodies in MAD. “The Godfather.” “Jaws.” “The Sting.” The list goes on and on. The magazine infected my early understanding of comic books, as well. I believed that Superman’s alter-ego was the wheezing and bug-eyed “Clark Bent,” and that Batman was secretly a vampire that liked to drink blood from feet. Yeah, that MAD messed me all up.
Now you can relive all 6 decades of the classic magazine with the new book “Totally MAD: 60 Years of Humor, Satire, Stupidity and Stupidity.” One of those gigantic coffee-table books that will really annoy your fellow passengers on a crowded subway train, “Totally MAD” is chock full of the content and images that corrupted and inspired a generation. It reads like a veritable time-capsule of pop-culture, from parodies of the dawn of TV to the Teenage Mutant Ninja Turtles (who are in this case Hulk Hogan, Indiana Jones, the Karate Kid, and of course “Alfredo” E. Neuman). There’s also plenty of editorial content, history, and analysis — you know, for you eggheads.
Running along the bottom of “Totally MAD” is a gallery of virtually every cover the magazine ever printed, so you should be able to find your favorites (I’m partial to the zen simplicity of the “Exorcist” barf-bag). And in the back of the book is a set of prints from their most famous covers, suitable for framing or wrapping fish.
Oh, I almost forgot: these guys Stephen Colbert & Eric Drysdale wrote the introduction to the book. But I hope you won’t hold that against it!
“Totally MAD: 60 Years of Humor, Satire, Stupidity and Stupidity” is available now from Time Home Entertainment