It's the end of world as we know it.
Well, that might not necessarily be true, but you wouldn't know it by the outcry of despair flowing from Twitter recently with the announcement that 2013's Club Eternia subscription, for Mattel's Masters of the Universe Classics toy line, might not have enough support to continue. What would this mean to all you casual readers? Absolutely nothing. However, for toy fans it harkens the possible end of regularly released collector-based He-Man figures, and the incredibly sculpted stylings of the Four Horsemen on the property. Granted, the Horsemen are currently hard at work on the upcoming DC Comics-based figures, but it's just not the same! So, how can you help to save Masters of the Universe Classics from falling to the evil forces of Cancellation? Read on, Heroic Warriors for all the info straight from Scott Neitlich, a.k.a. Toy Guru, the MOTUC brand manager!
MOTUC has always been a love letter to the fans. It was created to be an all-inclusive line that would incorporate the greatest number of characters in the MOTU world ranging from Princess of Power to New Adventures to Filmation and mini comics. We’ve always said we can only make this line as long as there is an audience to buy it and that one day it might cost more to make these figures then fans are willing to pay.
We have absorbed dramatic cost increases every year but after 5 years we simply can’t charge the same 2008 prices anymore. This is why in 2013 we needed to go from 20.00 to 25.00 for a figure. We understand this is more expensive for some fans, but keep in mind, back in 2008, 20.00 seemed very high. If you go to retail now, a 6” figure will cost between 15 and 20.00 (vs 9.99 in 2008) and a 3 3 ¾” figure is over 10.00 now (vs 5.99 in 2008). We’re not lining or pockets here. These figures are very expensive to produce, especially at such a low run. The lower the run, the most expensive they are to make. This is why we need the min number of sub holders to keep the line going.
We understand there are “cherry pickers” who only want one type of figure or another, and I wish a line like MOTUC or DCUC could work for this type of consumer. But with rising costs and lower runs, the only way we can keep this love letter line going is with fan support. The only way to do fully tool’d figures like Ram Man is to bank him with a robust full year line. If we only did 4-6 figs a year they would be way more expensive and would not include as much tooling.
That is why we need your support!
We’ve heard fans loud and clear that 25.00 is a little high per figure. I wish it cost less to make these, but in the end, raw material and labor have skyrocketed over the last few years (just look at retail lines in the examples above). Fans often ask “what can I do to support MOTU?”. Simply. Buy a sub. That is it. Heck, buy 2.
If we don’t sell in the bare min of subs, the line will head towards taking a close. It is not a line that pays Mattel’s bills. We have Batman and WWE and Barbie and Hot Wheels for that. This is a very small line done out of respect for the fan base. But we can only keep making these if there are fans to buy them.
So if you have no renewed for 2013, please rethink your sub. All we need is for all sub holders from either 2010, 2011 or 2012 to renew. If we get that we are golden!
We are also going to rework 2014 (if we can get to a 2014 line) to ensure we hit as many fan demanded slots as possible and wrap this up quicker then our original 2016 road map. We wish we could have seen this steep cost to produce coming, but really no one did. We are doing all we can to get more MOTUC figures out to fans but without the min number of subscribers it will be hard for me to get the resources to keep this line going.
This is your chance He-Man fans! Sub up ! Do it for your fellow fans and don’t let MOTUC die an early toy death. We’ll do all we can to keep crankin these out, but we can only do that with the min number of sub holders.
To lend your support to He-Man, or Skeletor for that matter (we won't judge!), head over to the Matty Collector website and sign up for a subscription before the deadline hits on August 6th!
Stay tuned to MTV Geek for all your Mattel and Masters of the Universe Classics coverage!