Marvel announced this morning within the pages of Entertainment Weekly’s Comic-Con preview issue a new initiative called “Marvel NOW!” Starting October with the debut of “Uncanny Avengers” #1, and continuing until February of 2013, Marvel will launch one or more new titles every week. There will be both relaunches of existing titles and the return of old favorites we haven’t seen in a long time. Some characters will get new costumes, weapons and identities, and even the covers themselves will get a design makeover. Marvel says they are not abandoning of their rich past — but rather making it more accessible to as many readers as possible.
It also heavily incorporates digital strategies — dubbed by Marvel “ReEvolution” — including ReEvolutionary AR cover recaps on every issue #1 to get new readers up to speed, and codes to get free digital copies of each issue.
Here’s the rundown of what major new titles we know of so far:
Uncanny Avengers #1 (October)
by Rick Remender & John Cassaday
The Avengers and X-Men join forces to overcome the greatest challenge either team has ever faced, one so devastating that neither can afford to do it alone! Can Captain America’s newly assembled team find a way to peacefully co-exist while also dealing with the game-changing repercussions of Avengers VS X-Men?All New X-Men #1
All-New X-Men #1 (November)
by Brian Michael Bendis & Stuart Immonen
The original five X-Men suddenly reappear in the present. How do they get to the current time-period? What do they think about the events of Avengers VS X-Men? All I know is — this definitely means the return of Jean Grey!
Avengers #1 (December)
by Jonathan Hickman & Jerome Opena
Details are sketchy so far on this relaunch, other than that the team lineup promises to be very different, and their focus will be more on threats to the universe, rather than just Earth.
I’m sure there will be lots of more news about Marvel Now coming up in the near future, and we’ll be sure to keep you posted!